The Power of Free-to-Play

Blockstars
2 min readApr 17, 2023

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From the beginning, we knew that Blockstars had an incredible opportunity to engage with an enthusiastic audience. Our community has been the driving force behind the success of the game so far, and we are immensely thankful for the support we’ve received. As we move forward, we’re striving to reach even more gamers and provide them with an unforgettable experience.

That’s why we’re excited to share details about the free-to-play (F2P) model for Blockstars. F2P has become the dominant business model in mobile gaming for good reason. It allows players to try a game before investing money in it, and it creates a large player pool that can drive engagement and social interaction.

An animation of a Blockstar’s home studio upgrading over the course of their career.
Concept Art: A home studio that grows with your career!

For players who are invested in the game, F2P offers a range of benefits. Firstly, it means that they are part of a larger community of players who can all interact and engage with the game’s content. Secondly, by having a larger player base, developers are incentivized to create features that feed into elder gameplay and directly reward invested players while involving “free” players in meaningful ways.

For game developers, F2P offers many benefits as well. Firstly, it allows them to create a large and engaged player base, which is essential for community building at larger scales. Secondly, by having a larger player pool, developers can quickly gather more player feedback on the game, which can inform future development decisions. Finally, it allows them to create features that involve both free and invested players, which can drive engagement and retention.

An upgraded home where Blockstars might practice and prepare for their career!
Concept Art: An external view of a Blockstar’s home studio

At Blockstars, we are dedicated to crafting a F2P model that capitalizes on the benefits for all stakeholders: new players, invested players, and us as developers. We strongly believe that this approach will cultivate a dynamic and immersive ecosystem that caters to all types of Blockstars players.

We look forward to sharing more details about all of our development in the coming months. Stay tuned for updates, and thank you for your continued support!

If you’d like to know more about Blockstars and stay on top of the latest info and sneak peeks, please join our official Discord community at: https://discord.gg/blockstars

Craig Dalrymple| Head of Community| Blockstars

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Blockstars

A music-management sim game in development for mobile and more!